Think you can’t afford a CMO? Think again.

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I’m Sarah Montague, former CMO of John Anthony Wine & Spirits, where I helped scale the business 10x. Now, through CMO in a Bottle, I step in as a fractional CMO—bringing senior-level marketing leadership without the full-time overhead.

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Most wineries don’t need more marketing. They need better decisions, clearer priorities, and systems that actually pull their weight.

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That’s where I come in.

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I help wineries simplify what’s not working and focus on what will—building lean, tech-enabled marketing that connects brand, demand, and sales. The kind that creates leverage instead of workload.

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Because right now, the pressure is real. Demand is shifting. Teams are leaner. Margins are tighter. This isn’t about doing more—it’s about doing what matters.

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Check out how I can help you here.